CURBING FOOD WASTAGE FOR ZERO HUNGER

How can we achieve food security if one-third of the food produced globally is wasted?

The first part of this article (here) gave a brief overview of the global status of food waste and proffered smart individual waste reduction practices such as to avoid overfeeding; making a shopping list before heading to the supermarket; checking the refrigerator before shopping to avoid buying what you already have and so on. These simple yet effective practices are important as it is often said that the best means to curb waste would be to not produce it at all.

Notwithstanding, other approaches can be adopted to manage food waste. These include: reuse or recycle (or up-cycle as it is sometimes called) the waste produced.

Reuse: This involves the use of food in its original form for other purposes such as redistribution to regions of inadequacy; as animal feed and as a good source of compost for home gardening. Basically, reusing food waste involves re-purposing without technological transformation to serve as raw material for other industries as is the case with recycling.

Image source: Google

Recycle: Despite being one of the most advocated approaches in food waste management, it has been stated previously that recycling is less sustainable in comparison with reuse of food waste, seeing as recycling can also produce waste and cause pollution in the treatment process. In spite of this line of thought, recycling of food waste is a fast-rising, profitable aspect of the agricultural value chain and is known to be an effective means of food waste management. This involves the transformation of avoidable (bread, rice, vegetables) and unavoidable (yam peels, eggshells, snail shells, orange peels) food waste into reusable forms like animal feed, organic fertilizers high in Calcium such as fertilizers produced from snail and eggshells, generation of sustainable and renewable energy as is in the case of biogas plant and so much more.

The environmental, social and economic impacts of food waste as stated in the last article cannot be overemphasized, thus, in aligning with the thoughts of Jasmine Crowe in a TedTalk on “what we’re getting wrong in the fight to end hunger” that we need to waste less to feed more and reduce the number of persons who are food insecure across the globe. It is imperative for governments and private individuals to intensify efforts especially in developing regions of the world like the sub-Saharan Africa where food is not only wasted as a result of poor infrastructural development but as a result of little-to-no awareness on waste management as well.

Farmers within this region are most affected as they painstakingly produce surplus with the hope of making huge profits but are often left disappointed as large quantities of these produces are left to waste owing to the inability to store, process or access existing markets outside their communities. Therefore, a good place to start would be to intensify sensitization of rural farmers who bear the most grunt of food waste. In the absence of immediate government infrastructural intervention programmes, they can be taught local recycling methods that would not only benefit the environment but also serve as another source of income thus, improving their livelihoods and contributing to the achievement of food and nutrition security.

Need I say that the gateway to achieving food security might just be to adopt effective means of redistributing food currently produced across the globe from regions of surplus to regions of the deficit, rather than focus on intensifying food production; but we just might never know if we fail to collectively combat food waste.

Author:

Ogbole Esther.

''As an agricultural enthusiast, I have long had a passion for contributing my quota to the growth and development of the Nigeria agricultural sector and this birthed an interest in research to see what and how precisely agricultural strategies are implemented in developed economies of the world and how they can be adapted to suit the Nigerian scenario''.

WHY AFRICA NEEDS TO EMBRACE DIGITAL MARKETING FOR AGRIBUSINESS

The world is experiencing major dynamics with rapid urbanization and rising human population in the midst of stressed environmental and natural resources, thus, emphasizing the need to evaluate our approach towards achieving food and nutrition security. Some of these approaches include:

• ·   Strengthening systems for research and innovations and dissemination of findings on improved and sustainable agricultural practices;
• ·      Protection of environmental and natural resources;
• ·      Adopting efficient methods for distributing and redistributing food;
• · Creating opportunities across the agricultural value-chain in the form of agribusiness ventures that never existed or were taken for granted before now;
• ·    Taking advantage of the digital space (digital marketing) and so much more.

Narrowing the lens to digital marketing, the internet has over time become an effective and efficient marketing tool that gives marketers the opportunity to generate leads and sales by reaching out to millions of customers from across different parts of the globe per time. Digital marketing is an efficient approach to distributing and re-distributing agricultural produce especially amongst smart modern-day farmers and small-holder farmers with the help of computer literate intermediaries.

Although not fully harnessed in Nigeria and parts of sub-Saharan Africa, an overview of agribusiness activities on the internet reveals a clear deviation from what was in the recent past (say 3 to 4 years ago). This is because quite a number of agribusiness companies now have an online presence, providing different forms of agricultural services to interested persons, and I must confess that this is quite encouraging. Whether these companies were established by Nigerian youths who were arm-twisted to start up something for themselves considering the looming unemployment rate in the country or young adults who are passionate and committed to the growth of agriculture, agribusiness activities on social media sure create a feel like there is a shift in Nigeria’s agricultural sector. More like a movement that seeks to ensure relevance for a sector that has been neglected for too long.

Services advertised and marketed by these companies range from production and supply of locally produced agricultural commodities such as palm oil, yams, vegetables, poultry and dairy products, fruits (in dried, powdered and fresh forms); linking farmers with investors; supply of agricultural equipment, recycling/upcycling of agricultural wastes; import and export of a wide range of agricultural commodities, consultancy services; extension services (depending on the demographics of farmers involved), packaging, branding and so much more.

We have come to see that the benefits from taking advantage of the digital space are endless as it gives fast-rising service providers the platform to reach out to millions of people around the globe through quality and fascinating pictures, videos and short captions. It also gives people the opportunity to support farmers in rural areas through companies who stand in the gap for them on the digital space; it gives modern-day (smart) farmers and consumers the opportunity to buy and sell agricultural produces without stepping into traditional markets (interesting times are here I must confess) etc. In a nutshell, the digital space provides agribusinesses with the opportunity to offer business to business, business to government and business to consumer services all in one click.

Digital marketing is the way to go seeing as it ensures relevance in the midst of shifting industry trends (agriculture really cannot be left behind though); by taking advantage of and creating useful marketable contents on social media channels, establishing business websites as well as taking advantage of paid advertising with the goal of making profit and achieving zero hunger on a wider scale through well-thought-out, meaningful posts that meet the needs of different persons in different parts of the world.

Author:

Ogbole Esther 

''My strategy is to bring to the fore various challenges faced by the Nigeria agricultural sector vis-a-vis efforts made the Federal Government so far and how these similar scenarios were managed in other countries''.